This case traces the development of genetically modified (GM) products in the United States and in Europe. U.S. has been from the beginning the lead in GM food developmentand correspondingly large share of global acceptance of genetically modified seeds and foods. The case describes the evolving and contrasting American and European consumer attitudes to genetically modified products, general acceptance in the U.S., compared with an anxious failure in Europe. The case is considered the American government and corporate leaders were convinced, first, that Europe was indulging in protectionist activities, but came time to understand that the European response was mainly derived from the consumer and citizens on suspicion of the government's ability to understand and regulate scientific discoveries sufficient to protect the public health. However, U.S. corporations meals were alarmed when, in 2002, Zambia has refused to accept the U.S. desperately needed food aid on the grounds that U.S. production of GM foods may hinder Zambia selling their products in Europe. HKS Case Number 1833.0 "Hide
by Charan Devereaux 21 pages. Publication Date: April 7, 2006. Prod. #: HKS338-PDF-ENG
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