After Job 1: Actions and Reactions in the FordFirestone Recall Harvard Case Solution & Analysis

Several recent events shook public confidence in the safety of products as much as recall of 6.5 million Firestone tires in August 2000. Defective tires are made Bridgestone / Firestone Inc., were placed in the first place as original equipment on Ford Motor Co of SUVs (SUV) and is sold as a replacement elements for SUVs and light trucks. For some consumers, the combination of Firestone tires and Ford cars proved fatal. Accidents involving tread separation and rollover were charged with 148 deaths and over 500 injuries. Chronicle of actions and reactions Ford and Firestone, various legislative and regulatory agencies and the public as the truth emerged. "Hide
by Thomas Sullivan, Michael Lelyveld Source: Babson College 12 pages. Publication Date: January 1, 2001. Prod. #: BAB113-PDF-ENG

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