In that month, Michel accumulated a Series A round of venture funding and developed a partnership with Monster, which he must sell Military.com to. Within its initial year of operations, Affinity Labs started eight vertical portal sites including PoliceLink, NursingLink, TechCommunity, and IndiaOn. Michel faced a number of challenges while the firm was well ahead of its first plan to release four portal sites in 2007.
He had learned a whole lot from Military.com and Affinity Labs' first started, however in the instance of each new community was confronted with how best to build the vertical and attract a sufficiently large audience. Every sector had its unique characteristics, while the model looked exceptionally scalable because each vertical used the same core technology. In the autumn of 2007, executives from Monster opened up a conversation with Michel about expanding their relationship or selling the business. Michel speculated if the time was appropriate to sell or if he has to grow Affinity Labs farther with the hope of making an organization that could control the high valuations seen lately by numerous latest social networking concerns.
PUBLICATION DATE: January 23, 2013 PRODUCT #: 813147-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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