This article focuses on the partnership between Junior Achievement Argentina and Coca Cola Argentina as well as the execution and development procedure of a customized educational program emphasized on environmental problems executed at schools by Junior Achievement Argentina. Junior Achievement Argentina is investigating the chance of exporting the program to other states to produce added sales, but there's an exclusivity deal with Coca Cola Argentina for program delivery.
This article allows the evaluation of the partnership between NGOs and private companies, where "customized" informative endeavors help match the firms' strategic demands. Additionally, describes the combined work procedure called for, while handling the "possession" problems that crop up in plans developed and funded by one firm, and investigates the best way to balance the needs and interests of private companies and NGOs.
PUBLICATION DATE: July 28, 2003 PRODUCT #: SKE017-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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