As soon as a significant competitor to Intel's PC microprocessors, Advanced Micro Devices are facing difficult investment choices. Not only did this have to finance teams microprocessors, it was also to finance the silicon process R & D, and it faces the huge capital costs associated with the construction of its facilities. The company was at a crossroads. She had to decide whether to cooperate with IBM, or coordinate with other firms, as he tried to keep up with Intel «Hide
by Willy Shih, Andrew King Source: Harvard Business School 13 pages. Publication Date: July 11, 2008. Prod. #: 609002-PDF-ENG