Advanced Drug Delivery Systems: Alza and Ciba-Geigy (A) Award winner Prize Winner Case Solution
Abstract:
The very first cases explain the pharmaceutical market, the 2 business, and the occasions leading up to the collaboration chance. The last cases explain the disintegration of the collaboration in 1982, and the longer-term repercussions of the collaboration for each business.
Pedagogical Objectives:
The basic goal of the case series is to supply a chance for going over the generic problems occurring in technological collaborations in between little and big business. To enable individuals to develop a user interface structure for a collaboration To establish an understanding of the function of various management tools in collaboration efficiency, and to supply practice in detecting a concrete collaboration scenario and recommending restorative action to improve efficiency. To supply a chance for examining the success of a collaboration and for comprehending the elements which affect collaboration success
This is just an excerpt. This case is about Marketing
published: 01 Jan 1988
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