Advanced Book Exchange: Geographic Growth of an Internet-Based Business Case Solution
Advanced Book Exchange, an Internet-based used-book marketer, has found great success. Now, larger firms like Amazon and Barnes & Noble are looking into this marketplace. The. CEO must decide whether to grow through geographical diversification or merge and remain focused on its present markets.
This is just an excerpt. This case is about STRATEGY & EXECUTION
PUBLICATION DATE: September 21, 2004
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