The Director-General decides between international expansion and increasing the number of publishers to enhance the advantage of the industry of mobile advertising. AdMob ads displayed at the global devices and power 6000 sites and 1,000 applications, and served more than 6 billion ad impressions per month and 25 million unique visitors. AdMob success has attracted many competitors, such as Millennial Media and Quattro Wireless, both of which have been expanding rapidly and has generated considerable capital. Now the company must allocate its limited resources to host it for the long term success. "Hide
by Mikolaj Jan Piskorski, David Chen Source: Harvard Business School 3 pages. Publication Date: July 29, 2010. Prod. #: 711407-PDF-ENG
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