General Director of AdMob is the choice between international expansion and increasing the number of publishers to enhance the advantage of the industry of mobile advertising. AdMob ads appear on a global device, powered 6000 sites and 1,000 applications, and served more than 6 billion ad impressions per month and 25 million unique visitors. AdMob success has attracted many competitors, such as Millennial Media and Quattro Wireless, both of which have been expanding rapidly and has generated considerable capital. Now the company must allocate its limited resources to host it for the long term success.
by Mikolaj Jan Piskorski, Samuel Cohen Mobily-Guitta, Nithya Vaduganathan Source: Harvard Business School 19 pages. Publication Date: July 29, 2010. Prod. #: 711406-PDF-ENG
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