Adaption of Business Continuity Planning At Massy Realty Case Solution

Introduction

Problem Definition

“How to survive in the highly increasing day to day competition and manage risk in order to maintain the market compatible Market position”

Research Objective

esThe main objective of this proposal is to findways to add value to what already exists at Massy Realty and to design and create a business continuity plan (BCP) in the industry to overcome the continuity risks associated with the company. Additionally, a plan is also required to implement BCP in the culture of the organization

Theoretical Framework
In order for a plan to be developed for the important business operation to continue during and immediately after a disaster, the major business operational threats and risks need to be identified, analysed and categorised based on the impact.

Research Questions

Main Research Question

a) How can Massy Realty implement Business Continuity Plan in its operations?

b) How can business transformation process take place? And why need transformation and what will be the effects on the industry?

Secondary Research Question

c) What are the major risks and threats associated with the industry in general and Massy Realty in particular?
d) How can these risks and threats effect the operations of the Massy Realty?

Research Methodologies

The research is based on the questionnaires in order to analyse the efficiency of the business operations of the company as well as to identify the associated risks. The reason to select this method is to get the information and ideas from the different level of the company’s staff that will help to develop future strategies.

Limitations

1. The answers may not be addressed truly and honestly. Therefore, the questionnaire was developed in such a way that different questions would address the same result. Several organization members (10) were interviewed and their responses were analyzed, therefore minimizing errors from a small group of respondents.
2. The case study findings are generalization only to ―Theoretical Propositions‖ (analytic generalization) and not to populations or universes (statistical generalization).
3. The study is a cross-sectional study and the findings are limited to the time covered by the case study.

Background of Company

Massy Realty has its operations and is widely known in Caribbean. It mainly has operations in two regions; Barbados and Trinidad & Tobago. Both the divisions have distinct history attached to them. Massy Realty was formerly a division of Nealco Properties Limited.
Over the years, it has evolved to be a leader in the regional market. It currently has twenty five (25) agents and has reached grossed sales of $425 million. Massy Realty has a diversified portfolio of real-estate and provides services to a number of international companies. It has developed and evolved during this short period by building relationships, which resulted in goodwill and mutual benefit. It also provides other services including consultancy services, property management, rental and relocation services, appraisals, market research and business plans (Massy Realty, 2015).
Regarding the Massy Realty Barbados, it originally started its business in wholesale and retail industry as S. P. Musson. It was among the first six companies to form Barbados Shipping & Trading Company Limited in 1921.It was mainly involved in rental and management of commercial properties. It also gained itsname as a major land developer along with other services like renovation. It was particularly famous for renovating old warehouses and preserving the traditional architecture of old

Bridgetown.

It started exploring other industry segments due to the passion for property. Musson started the business of sales and rentals of residential and commercial properties for nearly ten (10) years. In 2014, the business was realigned to offer a complete range of real estate services inBarbados, after it was re branded as Massy Realty (Massy Realty Barbados, 2015)....................

This is just a sample partial case solution. Please place the order on the website to order your own originally done case solution.