If General Motors makes strategic investments in the production of East Germany to become the number one in this market through aggressive marketing strategy? This offer is dependent on state aid and on a number of uncertain economic assumptions, aims to introduce Japanese production methods in East Germany. How and why Opel achieve market leadership in the backyard of a Volkswagen? There are assumptions and goals of the East German manufacturing investment reasonable? "Hide
by Hugo ER Uyterhoeven Source: Harvard Business School 16 pages. Publication Date: March 13, 1992. Prod. #: 392101-PDF-ENG
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