Focuses on the strategic question of how to approach the market in East Germany after the fall of the Berlin Wall in late 1989. In an unusually rich economic, political, organizational and personal context, the chairman of the German subsidiary of GM must respond to a pre-emptive move Volkswagen in East Germany. Rapid and unexpected political changes complicate the decision-making process. How to make a quick and unexpected political effects of changes in this response? "Hide
by Hugo ER Uyterhoeven Source: Harvard Business School 18 pages. Publication Date: March 13, 1992. Prod. #: 392100-PDF-ENG
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