This is a Thunderbird Case Study. This case present market investigation data related to the launching of a brand new drawstring trash bag in Brazil. Advertising-lider, one of the influentials in the Brazilian plastic bag business, has bought the construction machines for creating the trash bag, and now must decide how the new product should be found. Data for field interviews and focus groups are incorporated for evaluation. The case touch on several areas of advertising, including new product development, marketing research, and producing customer value.
PUBLICATION DATE: October 18, 2009 PRODUCT #: TB0141-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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