As Acumen Fund, a global philanthropic enterprise company, is moving ahead with a portfolio in excess of $ 22 million, he is working on two major problems of measurement. First, how it should monitor the performance of each investment when his interest not only in the bottom line, but also the social consequences? Its performance tracking system to enable easy comparison look and identify problems before they become too great to fix it? The second challenge involves attracting investors. Acumen wants to build the "social investment" by creating a new asset class for investors who are concerned about the social consequences. This will include working with competitors in this field in order to establish the criteria and standards of measurement. As Acumen build industry benchmarks, peer organizations concerned when data privacy? Without such comparisons, as Acumen will attract investors in the field? "Hide
by Alnoor Ebrahim, V. Kasturi Rangan Source: Harvard Business School 14 pages. Publication Date: September 16, 2009. Prod. #: 310017-PDF-ENG
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