The request from the new owner of an entrepreneur’s family farm lead to a venture idea. The new owner required some farmers to rent the land and the entrepreneur, following his sale of land, decided to open a website that could ease the access of landowners with farmers to rent the land.
After the invitation from a local business pitch competition to submit an application, numerous challenges arises that how should the entrepreneur launch his new business, what should be the ways, to build awareness of this new business, what course of actions should he select? And when should he start it?
As there is a huge uncertainty regarding business success so it is essential for the entrepreneur to act entrepreneurial to lead to business to a distinguish position.
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