An entrepreneur has an enterprise idea that he perceives can achieve success. After his family's farm was sold to an organization, the new owners contacted the entrepreneur and asked for help searching farmers to rent out the property. This request formed the seed of his notion that a site may be used to connect farmers with landowners for the reason of land rent.
Following an invitation to fill out an application to local company pitch the competition, the entrepreneur confronts several questions about what step must be carried out to execute the business, and more specifically what he must do, how he should carry it and when and why he should undertake these activities.The entrepreneur is challenged to react entrepreneurial while confronting uncertainty.
PUBLICATION DATE: November 19, 2014 PRODUCT #: W14578-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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