Acqueduct Services Co Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Introduction

Aqueduct Services Co. is a part of hydraulic fracturing water treatment service industry. Aqueduct Services Co. provides the customers with the opportunity for the operations and the drilling work simultaneously. Furthermore, the company manufactures and engineers the process equipment that shall provide the solutions to the customers in the industrial, municipal, mineral industries.

Moreover, the company also designs and builds small scale projects to large systems that require seamless integration. It would reduce the cost over the entire life of well and it shall also enhance the public image for the company.

The business plan proposed would provide the complete details about the company and its different business operations. The paper includes a complete business plan that shall focus on the marketing and financial strategies of the company.

The business shall explore the idea of devising a marketing strategy that would attract customers to come over and avail the services offered by Acqueduct Services. Moreover, the financial segment of the business plan would explore the opportunities of the future cash flow projections, estimations, etc.

The target market

The target market for Acqueduct Services Co. in terms of services it shall provide to the customers shall be hydraulic fracturing water treatment to its customers. Basically the idea of the company is to target the customers by exploring, developing and producing oil and gas resources and also the related technologies for the public benefit.

Moreover, the services offered by the company would enable the oil and gas industry of the country to share all the technical knowledge that shall meet the needs of the world energy needs in a responsible manner.

The services are basically for the large customers who are looking to extract natural oil and gas that lies under the shale rock beneath the earth surface.Moreover, the company would provide the service to pump water, sand and all the chemicals at a significantly high pressure into the well.

The target market in terms of the customers for the company Acqueduct Services Co. shall be to offer the customers with drilling services. The target market would be all the oil and gas companies operating in theUnited States. Moreover, the company shall also target the truck service providers also.

Pricing Model

Since the industry has become highly competitive, more players have been offering the similar services, therefore, the pricing model that would be used by the company Acqueduct Services Co. will to target the customers by offering price skimming strategy. The reason for this stagey is to attract more customers (Hochbaum, 2011).Acqueduct Services Co Case Solution

Since most of the drilling companies have reduced the cost to remain competitive, Acqueduct Services Co. shall also reduce its prices, but it would still maintain quality, therefore the pricing strategy will be price skimming.

The company would also provide the operations and also the drilling work together. This shall reduce the cost over the overall life of the well. Therefore, the pricing strategy that has been selected for Acqueduct Services Co. is the price skimming strategy.

Business Model

Strengths:

The major strengths for Acqueduct Services Co.are that it offers diverse range of products for the market. Moreover, the prices of the products or the services offered to the customers are also competitive.

The company has been constantly innovating new technology, which makes it strength for the firm. Along with this, the strength for the company has been its financial stability. The company is rather sound with the capital investment it has gauged in (Hochbaum, 2011).

Weaknesses:

The limited technical expertise of the company has made it dependant on other market players to provide support to the firm. Moreover, the company has been restricted with the growth prospect because of the limited market knowledge for the industry players. Acqueduct Services Co. has been unable to attract new customers and explore new markets with the technology it is offering.

Opportunities:

The major opportunities for the company moving forward in the future is to expand its reach from serving the oil and gas sector to other markets and industries also. Moreover, the company should also look to bring in newer technology that can overcome the increasing competition in the market. Along with this, the company can also expand its reach from serving the local market to explore the new regions and geographic regions as well......................

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