Anthony Lin, a subsidiary manager Acer, Inc 'S Canadian operations need to decide how to penetrate and serve the Canadian market PCs. In particular, he must decide how autonomous Canadian subsidiary should be. At one extreme, the Canadian operation could just be a sales office, and on the other hand, it may be an independent company with local manufacturing facilities and independent of capital. The solution includes an in-depth analysis of several factors, and is sensitive to various assumptions. The case introduces students to the complex global environment, the leaders in the face of transnational corporations today. "Hide
by Jaideep Anand, C. Prescott Ensign Source: Richard Ivey School of Business Foundation 23 pages. Publication Date: Mar 07, 1997. Prod. # 97M004-PDF-ENG