Apple initially recognized revenue associated with its iPhone product using subscription accounting. Nevertheless, in 2008, the company began providing non-GAAP auxiliary numbers where significantly all of the proceeds was documented honest. Market participant feedback to the discovery were diverse. Was Apple "right" in asserting that subscription bookkeeping was insufficient for the iPhone?
PUBLICATION DATE: September 09, 2010 PRODUCT #: 112S11-HCB-SPA
This is just an excerpt. This case is about FINANCE & ACCOUNTING
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