The creator of Toronto - the company since 1990 has grown from a single man operation that did on site interpreting to a business of 100 staff in 2014. The company provides a range of interpreting and translation services on three continents by more than 3,500 qualified language professionals in more than 100 languages.
Although an industry leader, the firm confronts both a myriad of freelancers and microbusinesses along with strong global adversaries. Furthermore, the language service providers business is experiencing accelerated technological change. The creator wonders whether to pursue international growth of his established translation and interpreting companies (on-site and phone) or to concentrate on its emerging capacities in software development in the North American marketplace - a tactical alternative that can have a profound influence on the future of the firm. Anthony Goerzen is affiliated with Queen's University.
PUBLICATION DATE: April 02, 2015 PRODUCT #: W15093-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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