ABC Company Case Study
Introduction
This case is about ABC Company, which is an e-commerce marketplace in South India. The company is focused on super-fast deliveries at the lowest possible prices to the customers. The company implements various strategies to fulfill these objectives and remain competitive in the industry. Besides that, the company also follows its standard fulfillment process so that all the orders made to the company are rapidly delivered to the customers. According to the company’s rules and policies, the company keeps a 2% monthly threshold of ‘Late orders’ from each brand. The term ‘Late orders’ refers to the orders for which the brand partners of the company took longer time more than their handling time.
Problem Statement
In order to keep aligned with its aim of delivering the products to end customers in a very lowest possible time, the company is focused on maintaining a 2% threshold of late orders from each of its brand partner on a monthly basis. Currently, few of the company’s brand partners could not keep aligned with the set threshold of the company. Now the company is exploring strategies that could help it maintain this 2% threshold. The company is also focused to come up with several efficient strategies to remain competitive in the market.
Critical Analysis
SWOT Analysis
While the e-commerce industry has the fasted growing industry across the globe and having a huge marketplace. The SWOT analysis includes Strengths, Weaknesses, and Opportunities and Threats, which help to analyze the company’s worth and ability. (Awais, M. and Samin, T., 2012).
Strengths
There are two main strengths of a company, including accessibility and low cost. Although the e-commerce industry has the greater accessibility where every customer access and buys their desired product through browsing. Instead of traveling for market to buy the product and services, the industry provides extended access where every customer buys their product based on their suitable budget.
Weakness
There are various products that are easily buy through e-commerce industries but there are certain complications which the customers face like purchasing of cloths where they do not know whether or not it will fit similarly there are much more issues regarding the quality and originality of the product.
Opportunities
The ecommerce industry grows rapidly and builds huge market and have the growing market. There are various consumers across the globe that have the electronic devices through which they buy their products, but there are certain regions where most of the people don’t have the electronic devices. Because of the decrease in the prices of the electronics, the customers can buy the electronics and which can increase the sales of products. While through various influencers ecommerce business can be promote so the ecommerce company’s mainly uses influencers to promote their products that increase the sales rate of the product.
Threats
Although the ecommerce industry is the fast-growing industry but it has much more competition in the market, so that is why it is difficult to target the particular region of customers. While most of the buyers worried about the product quality and the scams due to which it would take much more time to build a brand. While there are various hacking agencies which hacker various marketing platforms that are the biggest threat for the ecommerce business.
PESTLE Analysis
A PESTLE analysis is done by the companies to determine the impact of macro-environmental factors on the business of the company. Under PESTLE analysis, these macro environmental factors comprise Political, Environmental, Social, Technological, Legal and Economic factors.
Since ABC is an E-commerce marketplace hence political stability is very important for its business because any instability could disrupt the company’s business. It could also lead to several economic disruptions that could also affect the revenues and profits of the company. Besides that, in ecommerce related business, social factors also hold a great significance like during the pandemic the online demand for products increased. (Bhatti, A., Akram, 2020). The companies like ABC should always keep up with the latest technologies to improve their websites. They should also comply with all legal standards to avoid any potential for legal; restrictions over the bunnies. The company should also promote the factors that benefit the environment, as it would help the company to maintain its sustainability in the industry....
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