IMD-2-0110 © 2005
Steger, Ulrich; Ionescu-Somers, Aileen
A lot has been done concerning the environment at ABB; the business indeed goes considerably beyond conformity in its sustainability actions and is in conformity with laws. It's becoming difficult to innovate in this place; nevertheless the environmental management staff are in need of a challenge and are in danger of becoming complacent.
Moreover; global environmental problems are worsening and the spectre of climate change is an increasingly regular reality. Christian Kornevall weighs up the advantages and disadvantages of setting an extremely ambitious goal worthy of a company that is leading; and capable of ‘jump starting’ ABB staff to actions.
Subjects: Sustainability; Climate change; Carbon emissions; Goals; Targets
Settings: Switzerland; Worldwide; Power technology; Automation technology; $20.7 billion net revenues in 2004; 102;000 employees in 100 countries; December 2004
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