ABB Flexible Automation (A): Global Strategy for the Millennium Harvard Case Solution & Analysis

In 1999, ABB Flexible Automation (FA), Zurich, Switzerland, and operations around the world supply of robotics products, systems and services for the automotive industry, automotive, consumer goods, general industry. Automobile market, traditionally a key market for ABB FA, is undergoing a transformation. FA enjoy a leading position in the global market and is considering strategic options that would ensure that position in the future. "Hide
on March Lanning, Jean-Pierre Jeannet Source: Babson College 26 pages. Publication Date: January 1, 2002. Prod. #: BAB100-PDF-ENG

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