Description of the most famous post-war European multinational merger Asea Brown Boveri Sweden Switzerland. Provides background on both companies and focuses on the geographical organization of BBC, its corporate culture, and the relationship between its large German subsidiary and its Swiss parent. ABB new policy, in terms of strategy, organizational behavior, and financial goals that depict. Against this background, the new head of ABB Germany sets out five times the goal of improving profits. "Hide
by Hugo ER Uyterhoeven Source: Harvard Business School 14 pages. Publication Date: April 1, 1993. Prod. #: 393130-PDF-ENG
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