Aardvark is an online social search service that allows users to ask questions and receive answers from other members of their extended social network. The case deals with the process, which the founders of Aardvark, used to design and develop a product based on intensive feedback from customers. "Hide
by Thomas R. Eisenmann, Alison Berkley Wagonfeld, Lauren Barley Source: Harvard Business School 19 pages. Publication Date: January 31, 2011. Prod. #: 811064-PDF-ENG
