Aardvark is an online social search service which allows users to create questions and get answers from some other users in their own extensive social network. The case explores the process that the creators of Aardvark used to design and develop their product predicated on intensive customer comments.
PUBLICATION DATE: January 31, 2011 PRODUCT #: 811064-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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