In market-leading companies, software development was often undertaken by means of an in-house team to address unique IS needs - because nothing that fit these specific needs was accessible in part. These endeavors often ended up taking more than intended and exceeding ever-growing budgets. In this case, in-house software development was eventually nearing conclusion (over budget and behind schedule) as well as the beta testing phase, together with some first 'train-the-trainer' sessions, had begun. Not all the first impressions were favorable, so when the manager became conscious of a recently introduced commercial offering that seemed like an extremely attractive alternative he faced a dilemma: should he abandon the developed project, which amounted to five years of work and over $1 million for a system that will be a better choice? The protagonist in the instance had done a preliminary functional comparison of the in-house information system and the commercial offering; he recognized that the brand new option might have held some significant advantages for the company.Consideration of Perceptual Differences by a Business Firm in Making a Global Marketing Plan Case Solution
The potential negative consequences for his career and also the careers of the people he worked alongside during the development endeavor caused him to think about whether he should be informing others within the business about the commercial choice and, if he did, what position he should take.
PUBLICATION DATE: October 14, 2011 PRODUCT #: W11591-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION