Informal and proper direct selling play a specially important role in developing countries characterized by markets with limited retail sectors.
This note explores the practice of direct selling for the company, the sales person and the consumer, along with the possibility of direct selling as a means of reaching the base of the pyramid for both commercial and social purposes.
PUBLICATION DATE: January 07, 2010 PRODUCT #: 310068-HCC-ENG
This is just an excerpt. This case is about SALES & MARKETING
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