A Non-Traditional Female Entrepreneur (B) Harvard Case Solution & Analysis

This really is a nutritional supplement to 9B11M016.The president and founder of New Deantronics (ND), started her sales office in San Francisco, California, in 1985 and then set up her factory in Taiwan in 1987. Without any technical qualifications or past experience, through her system of management strategy and management philosophy, the president developed ND's reputation as a trusted maker and developer of medical devices.

All ND merchandises were exported to huge global healthcare companies, comprising of Philips Medical Systems, Johnson & Johnson, and Covidien. With the rapid escalation in Liu's organization, the need for expanding production capacity became increasingly pressing. The president knew that she could no longer postpone her decision to reposition. Several alternative were presented to her, and also the factors that prejudiced her decision comprised concerns about the supply of quality human resources, geographic convenience, affordability the willingness of her current workers to relocate, and also the chance for future expansion. The president pondered what would be the best bet.PUBLICATION DATE: June 28, 2011 PRODUCT #: W11292-HCB-ENG

PUBLICATION DATE: June 28, 2011 PRODUCT #: W11292-HCB-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION

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