Without any technical background or previous experience, through her system of management strategy and management philosophy, the president developed ND's reputation as a trusted producer and developer of medical devices.
All ND merchandises were exported to large global healthcare businesses, including Philips Medical Systems, Johnson & Johnson, and Covidien. With the rapid boost in business, the need for expanding production capacity became gradually more pressing. The president understood that she could no longer postpone her decision to transfer.
Several alternatives were presented to her, and the factors that affected her decision included concerns about the supply of quality human resources, geographical convenience, affordability the openness of her present employees to relocate, and also the possibility for future growth. The president pondered what would be the best bet.
PUBLICATION DATE: June 28, 2011 PRODUCT #: W11293-HCB-ENGThis is just an excerpt. This case is about
This is just an excerpt. This case is about STRATEGY & EXECUTION
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