Couple of CEOs effectively handle the development of their business from OEM outsourcer to top quality maker to professional customer online marketer along with Tony Lo, CEO of Giant Manufacturing Co. Ltd., now the biggest bike maker worldwide. In the mid of 1980s, Giant shaped over a million bikes annually with the Giant brand name on less than 15 % of them; by 2008, Giant was producing 6.4 million bikes with 70 % bring the Giant brand name. And in 2010, the shift was still in-process as CEO Lo try out a brand-new company design for women bicyclists in Taiwan and internationally-- leveraging a few of Giant's lessons discovered and difficult others.
The case checks out Giant's historic development from OEM outsourcer to top quality maker, which relied greatly on Giant's forward combination into the building of a world-class, international retail company. Giant's capability to comprehend the client and move him/her up-market has actually driven both sales development and earnings (e.g., typical sales rates in 2006, 2007, and 2008 were $325, $345, and $360 respectively). As an outcome, Lo commissioned his CFO Bonnie Tu to open the very first all-women's bike shop in Taipei (owned by business, not the conventional retail company), and charged her not just with figuring out the requirements of women clients, however likewise mandating that she turn a revenue.
PUBLICATION DATE: April 16, 2010 PRODUCT #: 610096-PDF-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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