Confronted with public uncertainties about obesity and health, food companies are taking several initiatives. However, it is not clear to what point these policies should be conversed by them. Results demonstrate that taste-related statements generate more reactions, and positive buzz than knowledge-related announcements.
Dilemma organization per company type influences valence: more negative blog posts are generated by those with highest obesity organizations. In the event of low problem association, there are just small blogosphere reactions. This evaluation has significant implications for handling interaction with social media.
PUBLICATION DATE: November 01, 2012 PRODUCT #: CMR522-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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