A Data-Driven Approach to Customer Relationships: A Case Study of Nedbank's Data Practices in South Africa Case Solution
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
PUBLICATION DATE: January 01, 2017
This is an MIT Sloan Management Review Article. South Africa's Nedbank is a leader in its market - however to remain in that position, it had to determine brand-new methods to cater to its remaining company customers in addition to draw in brand-new clients. Its service: utilize the substantial deal data the bank gathers to assist consumers enhance their service.
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