A Dark Horse in the Global Smartphone Market: Huawei's Smartphone Strategy Case Solution
The case sets China's Huawei Technologies in the context of the developing world-wide smartphone market, especially its positioning and the links in between its competitive strategy and its business (global) strategy. It explains the origin, development and building of the smartphone market, developing market patterns and characteristics, and profiles the significant gamers consisting of Apple and Samsung (initially hardware makers), Google and Microsoft (initially software application designers), and brand-new entrants such as HTC and Xiaomi.
This is just an excerpt. This case is about STRATEGY & EXECUTION
PUBLICATION DATE: February 27, 2017
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