Subsequent to 20 years of accelerated growth, the last six months of 2007 found Starbucks jolted by a decline in a decrease in customer visits and share price of 50 per cent. Its share price was hovering around $19 to $20. By mid-2008, it had decreased to $18. Its fiscal first-quarter profit in 2007 grew by less than two per cent, and in January 2008, it declared the closure of 100 U.S. shops.
In the month of July, the number was escalated to $600. The case was printed to support classroom argument and research into promotion practices and the business policy in order to find the means for a possible reversal of the company.
PUBLICATION DATE: October 23, 2008 PRODUCT #: 908A16-HCB-ENG
This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT
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