A small upscale bakery makes artisan-quality, hand-decorated cookies, creating $1 million in yearly sales. In the (A) case, the two co-owners investigate the role of pricing in driving growth for their company and allowing them to achieve several fundamental monetary aims.
In the (B) case 9B13A005, the partners explore the chance of a website to drive direct-to-consumer sales on an e-commerce stage. The multimedia segment of the case 7B13A004 will augment the richness of the dialog. (A higher cost applies to this case because of color displays.)
PUBLICATION DATE: March 14, 2013 PRODUCT #: W13065-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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