A tiny upscale bakery constructs artisan-quality, hand-decorated cookies, creating $1 million in yearly revenue. In the (A) case 9B13A004, the two co-owners explore the role of pricing in driving growth for their business and permitting them to achieve several essential fiscal aims.
In the (B) event, the partners investigate the possibility of a web site to drive direct-to-consumer sales on an ecommerce platform. The multimedia elements of the case 7B13A004 will add to the abundance of the dialog.
PUBLICATION DATE: March 14, 2013 PRODUCT #: W13066-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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