Almost every ambitious business owner or pioneer has a business plan, and practically all of these people think that their business plan - exactly what we call Plan A - will work. Exactly what separates the supreme successes from the rest is exactly what they do when their very first plan sputters.
Do they lick their injuries, get back on their feet and change their brand-new understandings into excellent companies, or do they stick to their initial plan? If the creators of Google, Starbucks or PayPal had actually stuck to their initial business strategies, we would likely never ever have actually heard of them.
PUBLICATION DATE: April 01, 2010 PRODUCT #: SMR346-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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