Chuck Smith, a senior brand manager at A.1. Steak Sauce, discovers that Lawry’s will soon be starting a steak sauce product.
He has to discover whether A.1. should defend its business and, if so, what A.1. should do. In formulating the recommendation, he must consider competitive dynamics and work through the financial implications.
PUBLICATION DATE: February 11, 2015 PRODUCT #: KEL878-HCB-SPA
This is just an excerpt. This case is about STRATEGY & EXECUTION
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