Controls on Monster.com, the leading provider of U.S. online recruitment services, to decide how to deal with the monster network (MN), a new business launched in late 2003. MN helps users identify others who can offer career advice. Monster.com management considers MN as a means to reduce the cost of attracting job seekers its main feature, and a potential source of income for the subscription. As of early 2005, the performance of MN was mixed. Networkers were deeply involved, but the growth of subscription revenue was disappointing. In the face of this spectacle, Monster.com management must decide whether to proceed with its original plan to eliminate monthly fees increase traffic, increase the extent of MN by purchasing online social networking start-up, or just stop MN. "Hide
by Thomas R. Eisenmann, David Andrew Vivero Source: Harvard Business School 20 pages. Publication Date: April 21, 2005. Prod. #: 805145-PDF-ENG
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