Harlequin Enterprise is a series of well-known publisher of romantic fiction. The company faces threats its leadership position as the largest publisher of romance in the world. While Harlequin was dominant and very profitable manufacturer of series romance novels, studies have shown that many clients read like a lot of single title romance and women's fiction as a series of novels. Facing a steady loss of share, Harlequin convened a working group to study the possibility of re-launching a fiction titles of programs for women. Students should explore the possibility of the organization and the resources that he believes the launch of a new line of business. "Hide
by Rod E. White, Mary M. Crossan, Will Mitchell, Ken Mark Source: Richard Ivey School of Business Foundation 13 pages. Publication Date: June 14, 2005. Prod. #: 905M37-PDF-ENG
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