The estimation of the Irish airline said its first decline in net profit in 2004 and saw a 30% decline in stock prices on the news. Ryanair is a low cost, low-fare airline with headquarters in Dublin, Ireland, working in more than 200 destinations in 20 countries. Direct challenge to the company the largest airlines in Europe and has 20 + years experience in an incredibly strong passenger growth while a gradual reduction of tariffs. It is not unusual for a single fare (excluding taxes) to sell on the website of Ryanair's less than one euro. After creating profitable operations in the difficult aviation industry, analysts and airline Ryanair itself compared to its American counterpart, Southwest Airlines, and the common shares have attracted the attention of investors in Europe and abroad. Valuing Ryanair is problematic because of the general level of uncertainty in the industry (for example, the cost of fuel, labor, macroeconomic factors, etc.) and exacerbated the stated purpose of tariff reduction in fact every year. "Hide
by Mark T. Bradshaw Source: Harvard Business School 26 pages. Publication Date: July 14, 2005. Prod. #: 106003-PDF-ENG
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