Construction company serving a 20-country area of eastern Georgia, has as its main source of income production and placement of asphalt used in road construction. In response to the demands of the new, multi-year program funded by the state highway, the company needs to expand its manufacturing capacity. Now, in addition to the new portable drum mix plants described in (A) case (for which the price has been reduced), is also used by non-portable batch plant available at a very attractive price. The question of which of the two decisions to prosecute. "Hide
by Robert I Carraway, Robert Jenkins Source: Darden School of Business 2 pages. Publication Date: August 10, 2005. Prod. #: UV1463-PDF-ENG