The relative success of McDonald in India there are some important lessons for global multinationals are interested in exploring the challenges and opportunities in emerging markets. Given the unique cultural space of India, where most people do not eat beef and pork, which most people prefer vegetarian food, and where the food habits of people dominated the regional eating habits, like beef-based fast food chain to be successful? This case examines McDonald's carefully planned context of a specific strategy for its business in India.
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by Kishore Dash Source: Thunderbird School of Global Management 25 pages. Publication Date: September 6, 2005. Prod. #: TB0103-PDF-ENG
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