Homeless World Cup: Social Entrepreneurship, Cause Marketing, and a Partnership with Nike Case Solution
The case observes Mel Young, Founder and President of Homeless World Cup, a non-profit company whose objective is to get rid of being homeless worldwide. Homeless World Cup arranges yearly football (i.e. soccer) competitions in host cities and via its grassroots partner companies, employees and trains homeless individuals to play in cases. The case spotlight the early days of starting and developing the company, consisting of Young's motivation for the concept, as well as covers the significance of branding and promotion and marketing and the company's relationship with Nike.
This is just an excerpt. This case is about Business
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