At the end of 1990, TiVo pioneered digital video (DVR), a new category of consumer electronics. By 2005, the company has become the leader in the technology and installed base. He also built the extraordinary loyalty among its customers. However, TiVo has lost half a billion dollars since its inception, and is now faced with a new, stiff competition from cable and satellite providers. Explores the strategic challenges facing the TiVo and potential strategic options for fending off competitive threats it and reverse its financial condition. "Hide
by David B. Yoffie, Pai-Ling Yin, Barbara J. Mack Source: Harvard Business School 25 pages. Publication Date: October 19, 2005. Prod. #: 706421-PDF-ENG
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