Introduces students to a group of investors and stakeholders who evaluate companies at least in part, on factors other than the possible payoff investments. Aimed at the investors who evaluate and try to influence ethical companies, corporate governance, and other "social" practices. Such investors ranging from large institutions, who use it as a component of investment in "ethical" funds that invest exclusively in these criteria to individual gadfly who use this forum for personal initiative. These non-traditional investors are becoming more and more important part of the financial markets. Thus, managers and specialists of Investor Relations to consider them in the design of alternative desires disclosure / communication strategies. Believes, noninvestor groups that use financial market information and communications firm as a lever to influence the behavior of the firm. "Hide
by Gregory S. Miller, Vincent Dessain, Anders Sjoman 11 pages. Publication Date: November 7, 2005. Prod. #: 106043-PDF-ENG
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