Paul Walsh, chief executive of Diageo, should evaluate the proposals received in the auction block at the restaurant Burger King. Describes how Diageo came to own Burger King, attempts to include the device around, the strategic reasons for the sale, the auction process, and tactics of various market participants to gain an advantage in the auction. Four applications with fairly complicated conditions to attend the auction date. Walsh, the task of ranking applications and determine what improvements will make them lower rates equivalent to first rate. "Hide
by Carliss Y. Baldwin, James W. Quinn Source: Harvard Business School 19 pages. Publication Date: November 16, 2005. Prod. #: 906012-PDF-ENG
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