Star of India, a subsidiary of Murdoch's News Corporation and the leading television network in India, is considering purchasing (or continue its arms-length relationship) with one of its main suppliers of content, Balaji telefilms. The case provides information on the context of the industry regulatory framework, the main competitors in the Indian market and the television. The case is a good way to discuss the concept of the value chain and understanding of the strategic positions of the various players in the value chain. The case also provides a good introduction to one of the largest television markets in the world. "Hide
by S. Venkataraman, Rakesh Khurana Source: Darden School of Business 8 pages. Publication Date: December 4, 2005. Prod. #: UV1481-PDF-ENG
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