Demand for low-cost housing after the Second World War greatly exceeds supply. Was this lucrative new market? New York developer William Levitt solve. During World War II, Levitt was eager to build basic housing for the working class - otherwise, Levitt and Sons had been idle due to the federal government's ban on all non-essential construction, as luxury homes that Levitt & Sons usually built on Long - Island, New York. Under contract with the U.S. Navy, Levitt & Sons built 2,000 homes for a year, an effort that gave Levitt and Sons is Ideal methods for rapid construction of the house. Levitt had to decide whether to apply these methods in accordance with the post-war housing demand. Levitt and Sons manufacturing know-how. Would follow a significant profit? Levitt, necessary to understand the impact of home improvement and mortgage loans guaranteed by the government troops to return part of their veterans benefits. Levitt was able to parlay his World War II experience as a Navy Seabee to sell those houses, appealing to feelings of veterans, like himself, who wanted to return home and settle down after the cessation of hostilities. Levitt decision will have profound social, economic and political consequences for the lives of returning veterans, their spouses, and their children -. Baby Boomers "Hide
by Nitin Nohria, Anthony J. Mayo, Mark Benson Source: Harvard Business School 32 pages. Publication Date: December 12, 2005. Prod. #: 406062-PDF-ENG
Related Case Solutions & Analyses:
Williamsons Impact on the Theory and Practice of Management
Executive Pay and the Credit Crisis of 2008 (A)
The Happy Shrimp Farm: Social Responsibility & Multiple Stakeholders
Common Agricultural Policy and the Future of French Farming
Malaysia: Halfway to 2020
Internationalization Globalization and Capability-Based Strategy
Crisis in Japan
Jardines: Tapping the Asian E-Commerce Market
Asian Financial Crisis: Indonesia and the Currency Board Proposal
Facebook (in 2013)
